ONE is a campaigning and advocacy organisation of nearly 7 million people taking action to end extreme poverty and preventable disease, particularly in Africa. The organisation raises public awareness and presses political leaders to combat AIDS and preventable diseases, increase investments in agriculture and nutrition, and demand greater transparency in poverty-fighting programmes.
The ONE campaign held a press conference with the U2 frontman Bono, who is a co-founder of ONE campaign, and other members of ONE; Waje, Selmor Mtukudzi,Omo
tola Jalade Ekeinde, and Africa’s top male musicians, D’banj, Banky W, and Diamond to launch the poverty is sexist campaign, and to announce the remix of strong girl, the anthem for women’s empowerment.
The Bobby Taylor Company efficiently organised the One Campaign press conference by ensuring a suitable venue was secured and working with members of both international and local press to ensure adequate coverage of the press conference. The Bobby Taylor Company oversaw the entire event organisation. The press conference was a huge success and was featured in multiple news outlets across the country.